We needed to remind both the original fans and the new generation audiences what it was that made Ghostbusters such a phenomenon all those years ago. The answer? #GhostbustersWaterloo.
Ghostbusters Waterloo was undoubtedly the biggest, most shareable and spectacular launch of a blockbuster film in 2016. Not only did the campaign include a variety of global media-firsts for film advertising, but it also drew upon the true love and nostalgia that fans have for the original 1984 version.