“Creative execution is the key factor for any campaign, in my opinion. I’ve taken a keen interest ever since working with the research and marketing teams at Clear Channel who produced several excellent Semiotics studies in the early 2000s. To me, the results were obvious and hardly revelatory. However it seems to me that brands are still getting it wrong, almost 15 years later! This has, on occasion, had a negative effect on OOH as a channel, whereas in reality, it’s down to consistently poor creative executions. I’ll be very interested in the broad range of views from the panel on current creative thinking for OOH, as well as getting a chance to see the best and most engaging work for 2017.”
Glenn’s career in media sales started in the 1990s with Carlton TV across various departments, including spot sales, business development and sponsorship. Glenn entered the world of OOH by joining Clear Channel’s client sales team in the early 2000’s, where he advised on creative executions directly with clients. Sales directorships at smaller ambient media owners followed, including helping to get Digicom off the ground. Since then, Glenn has spent the last 5 years at Redbus Outdoor Media Group, in sales and development, most recently in a Joint Managing Directors role since 2015.