“The best creatives will be using media formats to work for the brand in an interesting and relevant way. It will be exciting to see how they’ve used OOH to achieve their objectives in this challenging landscape to create impactful executions. Looking forward to seeing all the excellent and inspirational ideas.”
Reshma Patel is the marketing manager for Yakult. Having held different roles within the company, her experience has led her to leading projects which range from brand and product launches to commercial development and creative campaigns, some which have been executed across Europe and Asia. Starting her career in retail and now working in the world of bacteria and FMCG has given her the opportunity to work across different business segments and gain a unique insight into the customer journey.