innovation coach
Sky

I have a rather eclectic background but my happy place is exploring the blurry cross-section between creativity, technology and innovation. I’m as happy building wifi hacking devices as I am painting with my toes. I have previously worked for the tech start-ups as well as Disney, Pixar, BBC, Mind Candy and ad agency WCRS. My latest adventure is with Sky, helping create and run the Sky Innovation Lab.

Although I’m a relative newcomer to OOH, my slightly weird way of approaching problems has opened up a wonderland of opportunities to explore, levers to pull and rocks to look under. One of the first projects I was involved in was Women's Aid, Look at Me which went on to win Gold and Silver in Cannes. I’m passionate about promoting the role of creativity in the OOH process as well as being over-enthusiastic and annoyingly questioning about almost everything else.

Judging panel

Stacy Gratz

global media director
Bacardi

Ross Neil

deputy executive creative director
VCCP

Cadi Jones

Commercial Director EMEA
Beeswax

Jo Fox

marketing director - sky entertainment, cinema and sports
Sky

Roy Shepherd

head of out-of-home
Goodstuff

Dino Burbidge

innovation coach
Sky

Martin Corke

chief marketing officer
Clear Channel UK

Sophie Pemberton

strategy director
Talon Outdoor