Jason is an Executive Creative Director, currently waiting to announce his new position. Most recently he was an ECD at McCann Worldgroup. Prior to that he held Creative Director roles at Publicis UK and TBWA London. He has worked with some of the biggest global brands, including Heineken, Four Seasons, EE, Lexus, Harrods and Nissan. Throughout his career Jason has won over 20 creative and effectiveness awards. His passion is for simple, powerful ideas that disrupt and connect with the audience. Coming from an art background, he has an eye for craft in a piece of work, whether in the copy or the visual expression. When he is not applying craft to campaigns, you will find him making furniture and writing a book of Scotch eggs recipes.
Why I am judging these awards
OOH has the power to stop an audience in their tracks. Now, with technology, data and media in the mix, this power is ever greater. When consumers are being bombarded with marketing messages online, it is exciting to see concepts that literally come to life in our wide open world. To achieve effectiveness, it has never been a better time to produce stunning OOH campaigns.
When I think of my favorite OOH work, The Economist campaigns, Xbox Survival Billboard and most recently Spotify’s ‘It’s been weird’ campaign come to mind. Brilliant, clever concepts, beautifully executed. That is what I will be looking for when I judge the Drum OOH Awards.