Butchershop: Keep it chill – INVO Coconut Water Summer CampaignNomination
Category
Traditional: Transport
Agency
Client
INVO Coconut Water
Description
The coconut water category got a clarion call this summer. With close to 400 OOH ads in San Francisco, Chicago, and Denver, we asked competitors to stop with the fake paradise and false expectations of female beauty. In turn, we came with a more relaxed attitude, while still celebrating people who love what they do. It was pretty chill.