Out of home continues to be one of the most effective forms of advertising. It is undoubtedly the most visual of all mediums, offering instant stand out and kudos for brands and despite the increase of online opportunities, it has continued to deliver impressive results.

Entries are open to all advertising agencies, design consultancies, digital agencies, direct mail companies, production companies, marketing agencies, PR consultancies, in-house creative teams, in-house marketing teams, media owners and media buying agencies that are based around the globe and could enter international work. 

Early bird deadline: 15 August 2019
Official deadline: 29 August 2019
Extended deadline: on request, with late fee

What is The Drum?

The Drum is Europe’s largest media and marketing website and the fastest growing in the US and APAC.  Each month we attract over 1.4 million unique users and have over 200,000 social followers.

Our role is to help our readers to make informed decisions and by showcasing effective digital executions, we can promote the people and businesses behind the best work.  We want to get you noticed by potential partners.

Our global positioning means that we are constantly being approached to media partner major events and we work with the likes of Cannes, SXSW, DMexco, CES, New York Festivals, Advertising Week, Clio Awards, etc.

Background to The Drum Out of Home Awards

As well as being a key part of the advertising landscape, out of home has grown massively over the past few years with thanks to technology, innovation and of course the great talent that is powering the sector. There is so much great work being produced in this sector and we want to shine a spotlight on those who are doing incredible things in out of home.

The international competition is open to anyone who can demonstrate that they are producing innovative, creative and most importantly, effective work. The categories are vast and include Best Use of Long Copy, Spectacular, Experiential and Ambient, Extra Sensory - check them out as there is bound to be one that suits you.

Momentum is riding high for this event and we are fortunate enough to attract lots of attention. So, to capitalise on this, we are making a pledge to make our nominees even more famous than before by publishing shortlisted case studies, with the entrants’ permission, to our global audience. We will be using thedrum.com and our social assets.

For the cost of one entry price, you could secure global amplification and profile.

Who can enter?

Anyone can enter, whether you are an individual, agency, brand or organisation producing effective out of home work.  The awards are global, so there really are no barriers to entry.

How much does it cost to enter?

Early bird - First entry - £265.50+ VAT

Early bird - Additional entries - £139.5 + VAT

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Standard - First entry - £295 + VAT 

Standard - Additional entries - £155 + VAT

  • You may enter as many categories as you like, however each entry must be treated as a separate entry and payment made for each.
     
  • In order to get the discounted rate for any additional entries, please ensure you enter them all at once.
     
  • If you are a member of The Drum Network, you will receive 10% off your entries, and if you are a charity you will receive 40% off your entries.

Why enter?

Motivation

Picking up an award proves that all the hard work was worth it. It gives your team the energy to keep pushing boundaries and raising standards.

Client relationships

It's good to remind your clients why they work with you from time to time. Having the work you've done for them recognised by the industry is powerful stuff. Even more so if you bring them along to the awards night to pick up the trophy with you.

Recruitment

If you pick up awards, it also picks up the interest of new talent. You can expect smart people to be knocking at your door to see if you have a desk for them.

New business

Good clients who are after good work keep an eye out for the good businesses who are winning awards. A few extra trophies can give you a real advantage when you're hunting for new business.

PR

There's no better way of getting publicity than for being excellent. The Drum will cover all of the shortlisted work on thedrum.com. With over 1 million unique visitors and over 200,000 social followers, that’s no small deal. And we recommend that you use an award win for further PR opportunities too (but we don't need to tell the PR industry that!). If you achieve something this special, you really should make a noise about it.​

Knees up

Then, of course, there's the awards show. And our awards shows are legendary. They're a great opportunity to reward your staff, pamper your clients and let your hair down.

Key dates

Put these dates in your calendar right away...

  • Early bird deadline: 15 August 2019
  • ​Official deadline: 29 August 2019
  • Extended deadline: on request, with late fee
     
  • ​Nominations date: 17 October 2019
  • Awards Ceremony: 21 November 2019

How will my entry be judged?

Regardless of budget, size of the project or scale of the resource, entries will be judged objectively in their own merit.  It's a fair playing field for the large and small projects.

After the entry deadline, the judging panel will be given access to read your submission and view your images, videos and links. The jury will be looking for evidence of:

•  Clear strategic thinking

• Creativity and Innovation

• Tangible results and outcomes

After the panel have carried out their pre-judging, the judges will meet to discuss the entries and decide on the finalists, commendations and award winners.

Entry rules

Your Out of Home entry must adhere to the rules below:

  1. Entries must be received no later than the published deadline date. 
     
  2. All submissions must be made online. 
     
  3. Entries must have been live to market at some point between August 2018 and August 2019Entries do not have to be created within this timescale.
     
  4. Do not include password protection or if essential, include passwords for judges to access.
     
  5. All entries must be supplied and conform to the category rules/submission formats.
     
  6. Work entered into more than one category must be treated as a completely separate entry.  Multiple entries can be made but separate payment must be made for each.  Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
     
  7. The judging panel will only read and use the entries/reports for the purposes of the judging and are required to sign NDAs.
     
  8. The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category.The judges also reserve the right to remove categories where entries do not meet the standard for nomination.These entries will not be refunded as they will have been judged accordingly.
     
  9. The judges’ decision is final. 
     
  10. Due to the number of entries received, the awards cannot give feedback on individual entries.
     
  11. By entering these awards, you give the organisers the right to publish/exhibit screen grabs and/or submitted report. If you wish to upload a modified /less commercially sensitive version for publishing purposes, please do so on the entry upload form.
     
  12. The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
     
  13. All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.

Entry tips

•  Give each entry a unique title to grab the judges' interest - try to avoid generic names.

• When writing your report, don’t assume the judges have seen the work or campaign. Give clear concise answers on the brief, objectives and results. Figures should include the starting point and any increases in numeric terms, not just in percentages.

• Only use additional password protection if it’s absolutely necessary.

• Please include usernames and passwords, if required, for the judging; i.e. a private YouTube video and make sure the links work

Entry template

Your entry template is your entry report, download below and once you've filled this in, convert to PDF and upload in "Entry Report" field when submitting your entry.

Download your entry template

The awards ceremony

Tickets for our Awards Ceremony will be on sale soon.

Date: Thursday 21 November 2019 
Venue: The Marriott Hotel, Grovesnor Square, London
Time: 6.45pm​

Single Seat: £275
Table of 10: £2550
Table of 12: £3000
Elite Table of 10: £3100
Elite Table of 12: £3650