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About the Creative Out of Home Awards

Out of home continues to be one of the most effective forms of advertising. It is undoubtedly the most visual of all mediums, offering instant stand out and kudos for brands and despite the increase of online opportunities, it has continued to deliver impressive results.

Entries are open to all advertising agencies, design consultancies, digital agencies, direct mail companies, production companies, marketing agencies, PR consultancies, in-house creative teams, in-house marketing teams, media owners and media buying agencies that are based around the globe and could enter international work. 

Entry deadline: 23 August 2018
Download your entry pack

Background

Reach everyone, everywhere.

These awards have been running since 2012 and since then we have been seeking the top talent in out of home to reward them with such titles as: the Grand Prix award, chosen from all of the winning entries and the Chair's Award which goes to the chair of the judge's personal favourite, as well as the individual medium and campaign categories.

We only choose credible and experienced individuals for our judging panel and who will make sure the awards are a true mark of excellence.

 

How to enter

• Register or log in to this website.
• The website is now on our new multiplatform so if you have previously registered for these awards, you may need to do so again.
• Decide what categories you are going to enter. You may enter as many categories as you like but each must be treated as a separate entry and payment made for each. All information can be found in our entry pack.
• ​Download your entry pack 
• To add an entry, go to the dashboard in the menu at the top of the page and choose ‘My companies’ from the drop down. On the next page, chose or add the company you would like to enter on behalf of and then click 'Add an Entry' from the option.
• Add a short description of no more than 60 words as an overview of the project. In the event your entry is nominated this text will be used on the website to give insight into the project.
• You are also able to acknowledge another agency if the work has been jointly created.
• You will also need to use the entry summary template to write your entry using a maximum of 800 words. Please upload as a PDF document only. 
• Upload hi-res images of your work* (this is important as these images are shown online and during the show if nominated) and any supporting YouTube or Vimeo video URLs.
• In the event of your entry being nominated, images, videos and the summary will be live on the website.
Please note: At least one image must be uploaded (file limit 10MB. Accept jpg, gif or png files). The first image will be used in listings of entries.
• Once you have uploaded all of your entries, go to the dashboard in the menu at the top of the page, chose ‘My Companies’ again from the drop down, chose the company whose entries you wish to pay for. add all to your basket and proceed with payment from there.
• Once payment is processed you will be sent a confirmation email and a receipt will be sent out to you.
• If you would like to make any changes to your entry, please do so before you submit as changes cannot be made after this stage.
All entries must be made by the deadline on Friday 11th August 2017. All entries made after this date will be subject to a 10% late fee.
• Entries and payment should be made online.

Why Enter?

The benefits of entering for agencies or brands
 

Motivation

Picking up an award proves that all the hard work was worth it. It gives your team the energy to keep pushing boundaries and polishing the pixels for another year.
 

Client relationship

It’s good to be reminded of why you work together from time to time. Having the collaboration recognised by the industry is powerful stuff. Even more so if you both come along to the awards night to pick up the trophy together.
 

Recruitment

If you’re picking up awards, you can also pick up the interest of new talent. You can expect smart people to be knocking at your door to see if you have a desk for them.
 

PR

There’s no better way of getting publicity than for being excellent. The Drum covers the winners of the awards online and in print. With over 1 million unique visitors and over 200,000 social followers, that’s no small deal. We recommend that you use an award win for further PR opportunities too. If you achieve something this special, you really should make a noise about it.
 

Knees up

Then, of course, there’s the awards show. Have you heard our awards shows are legendary? They’re a great opportunity to reward your staff and let your hair down.

And an added bonus for agencies...
 

New business

Prospective clients who are after great work will keep an eye out for the agencies who are winning awards. A few extra trophies can give you a real advantage when you’re hunting for new business

Entry Rules
  • Entries must be received by no later than the published deadline date. Entries after this will be subject to a 10% late fee.
     
  • Entries that were live to market at some point between 11 August 2017 and 23 August 2018.  Entries do not have to be created within this timescale.
     
  • Do not include password protection or if essential, include passwords for judges to access.
     
  • All submissions must be made online.
     
  • Work entered into more than one category must be treated as a completely separate entry.  Multiple entries can be made but separate payment must be made for each.  Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
     
  • All entries must be supplied and conform to the category rules/submission formats.
     
  • The judging panel will only read and use the reports for the purposes of the judging and are required to sign NDAs.
     
  • The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category.   The judges also reserve the right to remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly with the rest.
     
  • By entering these awards, you give the organisers the right to publish/exhibit screen grabs and/or submitted report. If you wish to upload a modified /less commercially sensitive version for publishing purposes, please do so on the entry upload form.
     
  • The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
     
  • Entering physical work is at your own risk – entries will not be returned. Whilst every care will be taken in the storage of entries, the organisers will not accept responsibility for loss or damage of entries.
     
  • The judges’ decision is final. 
     
  • Due to the number of entries received, the awards cannot give feedback on individual entries.
     
  • All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.

What to Include in your Entry Summary

• Discuss what the initial brief was from the client and the client’s market position before creative concept was developed
• Provide details on the creative concept
• Discuss how the creative fitted with the client's overall marketing strategy
• Describe how effective the creative was and show results

Max 800 words

Download the entry template here for all the information you need to enter.

 

How Will My Entry Be Judged?

After the entry deadline, the judging panel will be given access to read your submission and view your images and links. The judging panel will be looking for evidence of:

• Evidence of clear strategic thinking

• Innovation

• Tangible results

• Proof of effectiveness

• Creativity

After the panel have carried out their pre-judging, they will meet to discuss the entries and decide on the finalists, commendations and award winners.

How Much Does It Cost To Enter?

£230 + VAT for your first entry
£170 + VAT for each additional entry
 
Entries made after the deadline will be subject to a 10% late fee.
 
You may enter as many categories as you wish, however each entry must be treated as a separate entry and payment made for each.
 
Note: You will only receive the second entry rate discount if you enter all your submissions at the one time. Otherwise you will be charged the full amount each time. Leave all of your entries in your basket until you are sure they are all complete.

When will nominations be announced?

The nominated entries will be announced at 15:00 on 5 October 2018
 
You will be notified when nominations go live and of your nominated status. All nominated companies will be shown on the website so please make sure your leading image and spellings are correct.

Category Rules

01. A campaign must be made up of two or more executions.

02. Integrated Campaign - to show how OOH is integrated with other forms of advertising as part of the campaign. Must include at least one form on non OOH advertising.

03. Campaigns must include two or more out of home mediums.