The Drum Awards for Out of Home 2022

1

Grand Prix

Award

The Launch of PlayStation 5

Company

MediaCom in collaboration with TfL, Red Consultancy and Diva Agency

Client

PlayStation

Entry image

Entry credits

Hannah Cooper, Associate Director, MediaCom Chloe Parker, Associate Director, MediaCom Luke Readings, Senior Digital Planner, MediaCom Ellie Reidy, Media Manager, MediaCom Stephen Harvey, Associate Director, MediaCom Laurence Filby, Media Manager, MediaCom Ben Powell, Senior Planner, MediaCom Polly Doyle, Planner, MediaCom Neal McCann, Product Manager, PlayStation Jon Edwards, Senior Product Manager, PlayStation Tom Whitaker, Group Marketing Manager, PlayStation Mark Bowles, Marketing Director, PlayStation Joanna Benson, Head of Communications, PlayStation Sarah Moffatt, Senior Communciations Manager, PlayStation Matthew Ruddle, Social Media Manager, PlayStation Nick Bartlett, Marketing Analytics & Media Manager, PlayStation Warwick Light, Vice President & Managing Director, PlayStation Niall Brolly, Commercial Partnerships Manager, Transport for London Chris Chance, Commercial Partnerships Manager, Transport for London Jon Hunter, Head of Design, Transport for London

Entry video

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1

Chair Award

4

Vendor of the Year - NEW

4

Most Effective Use of Live Updates

4

Best Use of Digital

Nominated

Keep Moving with Degree Digital Out-of-Home

Company

Degree (Unilever); Kinetic; Mindshare (GroupM/WPP); U-Studio (OLIVER Agency); Quotient

Client

Degree (Unilever)

Entry image

Entry credits

Kathryn Swallow – Brand VP, Rexona / Degree Lucy Attley – Brand Director, Degree Chiara Grillo – Brand Manager, Degree Trish Mello – Managing Partner Bernardo Andrada – Executive Creative Director, OLIVER Roxanne White – Creative Director, OLIVER Zach Hirsch – Associate Creative Director, OLIVER Robbie Izar – Associate Creative Director, OLIVER Kamil Fedko – Art Director, OLIVER Emma Wallace – Copywriter, OLIVER Jess Miller – Account Supervisor, OLIVER Rolando Leal – Account Director, OLIVER Amanda Ebert – Project Manager, OLIVER Luis Mendoza – Director of Strategic Planning, Mindshare Jayme Pounders – Director, Mindshare Alison Gruosso – Associate Director, Mindshare Selen Cakiryildiz – Manager, Mindshare Shelby Behrman – Sr. Associate, Mindshare Micaela Estevez – Associate, Mindshare Adrian Witter – Head of Digital, Kinetic Randi Pesso – Director, Account Services, Kinetic Jake Young – Senior Digital Executive, Kinetic Norm Chait – Head of OOH solutions, Quotient Susan Cho – Agency Development Group Director, Quotient Spring Petford – Sr. Customer Success Manager, Quotient Shannon Schlesser – Director of OOH Measurement, Quotient Margaret Lapolla – Partnership Operations Manager, Quotient

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2

Interactive

6

Visual Craft

4

Most Talked About

Highly Commended

Marmite Dynamite Chilli

Company

Kinetic, Adam&Eve DBB, Mindshare

Client

Unilever

Entry image

Entry credits

Client: Unilever Brand: Marmite Project/Campaign name: Dynamite First Air Date: 08.02.21 Client/s Team: Job Title: Andre Burger – Vice President, Foods & Refreshment, Unilever UKI Job Title: Fikerte Woldegiorgis – Marketing Director for Savoury, Unilever UKI Job Title: Kyrie Merryman, Marketing Manager Job Title: Sophie Allan, Brand Manager, Unilever UK Job Title: Rebecca Prior, Assistant Brand Manager, Unilever UK Agency: adam&eveDDB Group Executive Creative Director: Ben Tollett Chief Creative Officer: Richard Brim Copywriter: Alex Lucas Art director: Jon Farley Agency Integrated Producer: Jaki Jo Hannan Planner/s: Will Grundy, Sara Keegan Project Manager: Jacqueline Lynch Joint CEO: Tammy Einav &/ Mat Goff Managing Partner: Tom White Account Director/s: Oliver Lester Account Manager/s: Emily Bristowe Design: King Henry Head of Design: Paul Knowles Artworker: Dave Callow Supply: Gutenberg Global Senior Producer: Tony Hutton Media agency: Mindshare Client Director/s: Nika Dohoczky Account Director: Tess Domenet Account Manager: Ismaila Bojang Kinetic Active Sam O’Connell – Head of Projects

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Award

The Launch of PlayStation 5

Company

MediaCom in collaboration with TfL, Red Consultancy and Diva Agency

Client

PlayStation

Entry image

Entry credits

Hannah Cooper, Associate Director, MediaCom Chloe Parker, Associate Director, MediaCom Luke Readings, Senior Digital Planner, MediaCom Ellie Reidy, Media Manager, MediaCom Stephen Harvey, Associate Director, MediaCom Laurence Filby, Media Manager, MediaCom Ben Powell, Senior Planner, MediaCom Polly Doyle, Planner, MediaCom Neal McCann, Product Manager, PlayStation Jon Edwards, Senior Product Manager, PlayStation Tom Whitaker, Group Marketing Manager, PlayStation Mark Bowles, Marketing Director, PlayStation Joanna Benson, Head of Communications, PlayStation Sarah Moffatt, Senior Communciations Manager, PlayStation Matthew Ruddle, Social Media Manager, PlayStation Nick Bartlett, Marketing Analytics & Media Manager, PlayStation Warwick Light, Vice President & Managing Director, PlayStation Niall Brolly, Commercial Partnerships Manager, Transport for London Chris Chance, Commercial Partnerships Manager, Transport for London Jon Hunter, Head of Design, Transport for London

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5

Multi-channel Strategy

1

Rising Star of the Year - NEW

5

Best Interconnected OOH Formats

3

Copywriting

2

Use of Digital Technologies

5

Classic Posters and Banners

1

Best Use of Long Copy

6

Spectacular

3

National Campaign

3

Not For Profit/Charity

3

Small Budget

3

OOH Agency of the Year - NEW

8

Best Response to Change - New for 2021

Highly Commended

Keep Moving with Degree Digital Out-of-Home

Company

Degree (Unilever); Mindshare (GroupM/WPP); U-Studio (OLIVER Agency); Quotient

Client

Degree (Unilever)

Entry image

Entry credits

Kathryn Swallow – Brand VP, Rexona / Degree Lucy Attley – Brand Director, Degree Chiara Grillo – Brand Manager, Degree Trish Mello – Managing Partner Bernardo Andrada – Executive Creative Director, OLIVER Roxanne White – Creative Director, OLIVER Zach Hirsch – Associate Creative Director, OLIVER Robbie Izar – Associate Creative Director, OLIVER Kamil Fedko – Art Director, OLIVER Emma Wallace – Copywriter, OLIVER Jess Miller – Account Supervisor, OLIVER Rolando Leal – Account Director, OLIVER Amanda Ebert – Project Manager, OLIVER Luis Mendoza – Director of Strategic Planning, Mindshare Jayme Pounders – Director, Mindshare Alison Gruosso – Associate Director, Mindshare Selen Cakiryildiz – Manager, Mindshare Shelby Behrman – Sr. Associate, Mindshare Micaela Estevez – Associate, Mindshare Adrian Witter – Head of Digital, Kinetic Randi Pesso – Director, Account Services, Kinetic Jake Young – Senior Digital Executive, Kinetic Norm Chait – Head of OOH solutions, Quotient Susan Cho – Agency Development Group Director, Quotient Spring Petford – Sr. Customer Success Manager, Quotient Shannon Schlesser – Director of OOH Measurement, Quotient Margaret Lapolla – Partnership Operations Manager, Quotient

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Nominated

We Keep Going

Company

FRED & FARID Los Angeles

Client

JCDecaux

Entry image

Entry credits

AGENCY: Fred & Farid Chief Creative Officers FRED & FARID Los Angeles Los Angeles United States Chelsea Steiger Creative Director FRED & FARID Los Angeles Los Angeles United States Nicolas Berthier Creative Director FRED & FARID Los Angeles Los Angeles United States Laurent Leccia Creative Director FRED & FARID New York New York United States Hilary Smith Lead Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Jocelyn Lam Lead Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Laura Beck Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Bridget Callahan Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Hajung Song Creative (New York Posters) FRED & FARID New York New York United States Ranjana Naik Creative (New York Posters) FRED & FARID New York New York United States Nathan Smith Global Business Director FRED & FARID Los Angeles Los Angeles United States Mariam Salcido Account Supervisor FRED & FARID Los Angeles Los Angeles United States CLIENT: Jean-Luc Decaux President & Co-CEO JCDecaux North America Gabrielle Brussel Executive Vice President, Business Development & Properties JCDecaux North America Jamie A. Morrissey Senior Director, Business Development & Properties JCDecaux North America Maggie Eisenhardt Production Coordinator JCDecaux North America

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2

International/Global Campaign

4

Special Builds and Site Adaptions

Award

Marmite Dynamite Chilli

Company

Kinetic, Adam&Eve DBB, Mindshare

Client

Unilever

Entry image

Entry credits

Client: Unilever Brand: Marmite Project/Campaign name: Dynamite First Air Date: 08.02.21 Client/s Team: Job Title: Andre Burger – Vice President, Foods & Refreshment, Unilever UKI Job Title: Fikerte Woldegiorgis – Marketing Director for Savoury, Unilever UKI Job Title: Kyrie Merryman, Marketing Manager Job Title: Sophie Allan, Brand Manager, Unilever UK Job Title: Rebecca Prior, Assistant Brand Manager, Unilever UK Agency: adam&eveDDB Group Executive Creative Director: Ben Tollett Chief Creative Officer: Richard Brim Copywriter: Alex Lucas Art director: Jon Farley Agency Integrated Producer: Jaki Jo Hannan Planner/s: Will Grundy, Sara Keegan Project Manager: Jacqueline Lynch Joint CEO: Tammy Einav &/ Mat Goff Managing Partner: Tom White Account Director/s: Oliver Lester Account Manager/s: Emily Bristowe Design: King Henry Head of Design: Paul Knowles Artworker: Dave Callow Supply: Gutenberg Global Senior Producer: Tony Hutton Media agency: Mindshare Client Director/s: Nika Dohoczky Account Director: Tess Domenet Account Manager: Ismaila Bojang Kinetic Active Sam O’Connell – Head of Projects

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7

Disruptive

Nominated

Verizon | The Reset 'Lag in Real Life' Stunt

Company

Madwell

Client

Verizon

Entry image

Entry credits

Agency: Madwell Co-founder / Chief Creative Officer: Chris Sojka Creative Director: Ryan Howard Copy Director: David Salisbury Associate Creative Director: Alex Kaufman Associate Creative Director: Dan Kalmus Sr. Designer: Anna Lindell Sr. Copywriter: Jake Wilhelmsen Chief Operating Officer: Sandy Sherman Sr. Creative Producer: John LoPresto VP, Client Services: Gaby Benitez Account Director: Colin McKenzie Account Supervisor: Kristen Paterno Strategy Director: Ben X Trinh Strategist: Mary Ergul Client: Verizon EVP, Chief Marketing Officer: Diego Scotti SVP, Chief Creative Officer: Andrew McKechnie VP, Creative Marketing: David Bowen Director, Creative Marketing: Colby Schneider Manager, Creative Marketing: Will Langenberg Manager, Broadcast Production: Brendan O'Malley Business Affairs Company: Hailstorm Founder, CEO: Michelle McKinney Partner, Business Affairs Director: Christina Rust Experiential Agency: Bankrobber Executive Producer: Donna Cancel Account Director: Samuel Friedman 3D Designer: Joyce Chaing Content Production Agency: Starfish Executive Producer: Jenita Spirtovic Director and Director: Thomas Lew

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6

Transport

5

Best Use of Location

7

OOH for good

Nominated

We Keep Going

Company

FRED & FARID Los Angeles

Client

JCDecaux

Entry image

Entry credits

AGENCY: Fred & Farid Chief Creative Officers FRED & FARID Los Angeles Los Angeles United States Chelsea Steiger Creative Director FRED & FARID Los Angeles Los Angeles United States Nicolas Berthier Creative Director FRED & FARID Los Angeles Los Angeles United States Laurent Leccia Creative Director FRED & FARID New York New York United States Hilary Smith Lead Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Jocelyn Lam Lead Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Laura Beck Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Bridget Callahan Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Hajung Song Creative (New York Posters) FRED & FARID New York New York United States Ranjana Naik Creative (New York Posters) FRED & FARID New York New York United States Nathan Smith Global Business Director FRED & FARID Los Angeles Los Angeles United States Mariam Salcido Account Supervisor FRED & FARID Los Angeles Los Angeles United States CLIENT: Jean-Luc Decaux President & Co-CEO JCDecaux North America Gabrielle Brussel Executive Vice President, Business Development & Properties JCDecaux North America Jamie A. Morrissey Senior Director, Business Development & Properties JCDecaux North America Maggie Eisenhardt Production Coordinator JCDecaux North America

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6

Most Effective Use of Data

1

Use of Social - NEW

5

Innovation in OOH

6

Local Campaign

3

Experiential/Ambient/Installation

Award

The Launch of PlayStation 5

Company

MediaCom in collaboration with TfL, Red Consultancy and Diva Agency

Client

PlayStation

Entry image

Entry credits

Hannah Cooper, Associate Director, MediaCom Chloe Parker, Associate Director, MediaCom Luke Readings, Senior Digital Planner, MediaCom Ellie Reidy, Media Manager, MediaCom Stephen Harvey, Associate Director, MediaCom Laurence Filby, Media Manager, MediaCom Ben Powell, Senior Planner, MediaCom Polly Doyle, Planner, MediaCom Neal McCann, Product Manager, PlayStation Jon Edwards, Senior Product Manager, PlayStation Tom Whitaker, Group Marketing Manager, PlayStation Mark Bowles, Marketing Director, PlayStation Joanna Benson, Head of Communications, PlayStation Sarah Moffatt, Senior Communciations Manager, PlayStation Matthew Ruddle, Social Media Manager, PlayStation Nick Bartlett, Marketing Analytics & Media Manager, PlayStation Warwick Light, Vice President & Managing Director, PlayStation Niall Brolly, Commercial Partnerships Manager, Transport for London Chris Chance, Commercial Partnerships Manager, Transport for London Jon Hunter, Head of Design, Transport for London

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