The Drum Awards for Out of Home 2022

1

Grand Prix

Award

The Launch of PlayStation 5

Company

MediaCom in collaboration with TfL, Red Consultancy and Diva Agency

Client

PlayStation

Entry image

Entry credits

Hannah Cooper, Associate Director, MediaCom Chloe Parker, Associate Director, MediaCom Luke Readings, Senior Digital Planner, MediaCom Ellie Reidy, Media Manager, MediaCom Stephen Harvey, Associate Director, MediaCom Laurence Filby, Media Manager, MediaCom Ben Powell, Senior Planner, MediaCom Polly Doyle, Planner, MediaCom Neal McCann, Product Manager, PlayStation Jon Edwards, Senior Product Manager, PlayStation Tom Whitaker, Group Marketing Manager, PlayStation Mark Bowles, Marketing Director, PlayStation Joanna Benson, Head of Communications, PlayStation Sarah Moffatt, Senior Communciations Manager, PlayStation Matthew Ruddle, Social Media Manager, PlayStation Nick Bartlett, Marketing Analytics & Media Manager, PlayStation Warwick Light, Vice President & Managing Director, PlayStation Niall Brolly, Commercial Partnerships Manager, Transport for London Chris Chance, Commercial Partnerships Manager, Transport for London Jon Hunter, Head of Design, Transport for London

Entry video

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1

Chair Award

Award

Driving footfall to Albert Heijn stores via programmatic OOH

Company

VIOOH

Client

Albert Heijn

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Entry credits

Tim Markestein, Head of Client Success and Co-Founder, Sage + Archer Diederick Ubels, Strategic Partnerhips and Co-Founder, Sage + Archer Elise Thijm, Marketing & OOH Specialist , Posterscope Nick Rusman, Paid Media Director, Dentsu Martine Hammink, Creative Brand & Marketing Lead at Sage + Archer and 24AM Marc Bergers, Digital Lead, JCDecaux Shamini Moganadhass, Account Director, VIOOH Oli Bishop, DSP Account Manager, VIOOH

Entry video

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4

Vendor of the Year - NEW

4

Most Effective Use of Live Updates

4

Best Use of Digital

Highly Commended

'Three Leoni': A Perfect Match

Company

Splendid, Troublemaker & Wavemaker

Client

Peroni Nastro Azzurro

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Entry credits

Anja Gottschalk, Marketing Manager, Peroni Nastro Azzurro Sophia Gardiner, Assistant Brand Manager, Peroni Nastro Azzurro Alex Clough - Creative Strategy Director, Splendid Olivia Bunting - Senior Account Director, Splendid George Peckham - Creative, Splendid Emily Currey - Junior Creative, Splendid Rob Doel, Head of Outdoor, Wavemaker James Byard, Head of Kinetic Active, Kinetic Maddie McIvor, Account Director, Kinetic Matt Hirschler, Planning Director, Wavemaker Robson Carter-Browne, Planner, Wavemaker Charlotte Jeffries, Client Lead, Wavemaker Isobel Mooney, Business Director, Wavemaker Bob Loyal - Head Of Projects, Trouble Maker Anna Bowers - Account Manager, Trouble Maker

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Award

Driving footfall to Albert Heijn stores via programmatic OOH

Company

VIOOH, JCDecaux NL, Sage + Archer, Dentsu, 24AM, Resono

Client

Albert Heijn

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Entry credits

Tim Markestein, Head of Client Success and Co-Founder, Sage + Archer Diederick Ubels, Strategic Partnerhips and Co-Founder, Sage + Archer Elise Thijm, Marketing & OOH Specialist , Posterscope Nick Rusman, Paid Media Director, Dentsu Martine Hammink, Creative Brand & Marketing Lead at Sage + Archer and 24AM Marc Bergers, Digital Lead, JCDecaux Shamini Moganadhass, Account Director, VIOOH Oli Bishop, DSP Account Manager, VIOOH

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Nominated

Keep Moving with Degree Digital Out-of-Home

Company

Degree (Unilever); Kinetic; Mindshare (GroupM/WPP); U-Studio (OLIVER Agency); Quotient

Client

Degree (Unilever)

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Entry credits

Kathryn Swallow – Brand VP, Rexona / Degree Lucy Attley – Brand Director, Degree Chiara Grillo – Brand Manager, Degree Trish Mello – Managing Partner Bernardo Andrada – Executive Creative Director, OLIVER Roxanne White – Creative Director, OLIVER Zach Hirsch – Associate Creative Director, OLIVER Robbie Izar – Associate Creative Director, OLIVER Kamil Fedko – Art Director, OLIVER Emma Wallace – Copywriter, OLIVER Jess Miller – Account Supervisor, OLIVER Rolando Leal – Account Director, OLIVER Amanda Ebert – Project Manager, OLIVER Luis Mendoza – Director of Strategic Planning, Mindshare Jayme Pounders – Director, Mindshare Alison Gruosso – Associate Director, Mindshare Selen Cakiryildiz – Manager, Mindshare Shelby Behrman – Sr. Associate, Mindshare Micaela Estevez – Associate, Mindshare Adrian Witter – Head of Digital, Kinetic Randi Pesso – Director, Account Services, Kinetic Jake Young – Senior Digital Executive, Kinetic Norm Chait – Head of OOH solutions, Quotient Susan Cho – Agency Development Group Director, Quotient Spring Petford – Sr. Customer Success Manager, Quotient Shannon Schlesser – Director of OOH Measurement, Quotient Margaret Lapolla – Partnership Operations Manager, Quotient

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2

Interactive

Award

Discover the Truth

Company

Kinetic, Bountiful Cow, Motel

Client

Klarna

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Entry credits

Sam O’Connell, Head of Projects and Operations, Kinetic Hannah Russell, Account Director, Kinetic Ellie Roberts, Head of Planning, Bountiful Cow Alex Wood, Account Director, Bountiful Cow Mimi Okorie, Account Manager, Bountiful Cow AJ Coyne, Head of UK Marketing, Klarna Mark Godfrey, Senior Marketing Manager, Klarna Chris Norell, Marketing Manager, Klarna Neda Shadanlou, Creative Director, Motel Lee Tan, Creative Director, Motel Juan Carlos Ruiz Pérez, Creative team, Mote David Boynes, Creative team, Motel Natasha O'Connor, Producer, Motel Shaun Geary, Account Director, Motel Beatrix Greenwood, Account Director, Motel

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6

Visual Craft

Award

Klarna - Discover The Truth

Company

Motel, Kinetic, Bountiful Cow

Client

Klarna

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Entry credits

AJ Coyne - Head of UK Marketing - Klarna Mark Godfrey - Senior Marketing Manager - Klarna Chris Norell - Marketing Manager - Klarna Neda Shadanlou, Lee Tan - Creative Directors - Motel Neda Shadanlou, Juan Carlos Ruiz Pérez, David Boynes - Creative Team - Motel Natasha O'Connor - Producer - Motel Nick O'Quinn - Strategy Director - Motel Rob Smith, Shaun Geary, Beatrix Greenwood - Account Direction - Motel Ellie Roberts - Head of Planning – Bountiful Cow Alex Wood - Account Director – Bountiful Cow Mimi Okorie - Account Manager – Bountiful Cow Sam O’Connell – Head of Projects and Operations – Kinetic Hannah Russell – Account Director – Kinetic

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4

Most Talked About

Nominated

K-Y Masturbation Month

Company

Elephant

Client

K-Y

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Entry credits

Pablo Marques, Executive Creative Director, Elephant Nina Mourin, Associate Creative Director, Elephant David Knights, Creative Director, Elephant Craig Ward, Creative Director, Design, Elephant Becky Lau, Strategy Director, Elephant Anna Taylor, Client Partner, Elephant Keith Dougherty, Client Lead, Elephant Paige Sharkey, Project Manager, Elephant Greg Assemat, President, Elephant Eric Moore, CEO, Elephant Cynthia Chen, President North America, Health, RB Aliza Leferink, Marketing Director, Intimate Wellness USA, RB Nadine El Habbal, Brand Manager, Intimate Wellness USA, RB Sherrell Honore, Consumer Research Manager, RB Colossal Media

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Highly Commended

Marmite Dynamite Chilli

Company

Kinetic, Adam&Eve DBB, Mindshare

Client

Unilever

Entry image

Entry credits

Client: Unilever Brand: Marmite Project/Campaign name: Dynamite First Air Date: 08.02.21 Client/s Team: Job Title: Andre Burger – Vice President, Foods & Refreshment, Unilever UKI Job Title: Fikerte Woldegiorgis – Marketing Director for Savoury, Unilever UKI Job Title: Kyrie Merryman, Marketing Manager Job Title: Sophie Allan, Brand Manager, Unilever UK Job Title: Rebecca Prior, Assistant Brand Manager, Unilever UK Agency: adam&eveDDB Group Executive Creative Director: Ben Tollett Chief Creative Officer: Richard Brim Copywriter: Alex Lucas Art director: Jon Farley Agency Integrated Producer: Jaki Jo Hannan Planner/s: Will Grundy, Sara Keegan Project Manager: Jacqueline Lynch Joint CEO: Tammy Einav &/ Mat Goff Managing Partner: Tom White Account Director/s: Oliver Lester Account Manager/s: Emily Bristowe Design: King Henry Head of Design: Paul Knowles Artworker: Dave Callow Supply: Gutenberg Global Senior Producer: Tony Hutton Media agency: Mindshare Client Director/s: Nika Dohoczky Account Director: Tess Domenet Account Manager: Ismaila Bojang Kinetic Active Sam O’Connell – Head of Projects

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Award

The Launch of PlayStation 5

Company

MediaCom in collaboration with TfL, Red Consultancy and Diva Agency

Client

PlayStation

Entry image

Entry credits

Hannah Cooper, Associate Director, MediaCom Chloe Parker, Associate Director, MediaCom Luke Readings, Senior Digital Planner, MediaCom Ellie Reidy, Media Manager, MediaCom Stephen Harvey, Associate Director, MediaCom Laurence Filby, Media Manager, MediaCom Ben Powell, Senior Planner, MediaCom Polly Doyle, Planner, MediaCom Neal McCann, Product Manager, PlayStation Jon Edwards, Senior Product Manager, PlayStation Tom Whitaker, Group Marketing Manager, PlayStation Mark Bowles, Marketing Director, PlayStation Joanna Benson, Head of Communications, PlayStation Sarah Moffatt, Senior Communciations Manager, PlayStation Matthew Ruddle, Social Media Manager, PlayStation Nick Bartlett, Marketing Analytics & Media Manager, PlayStation Warwick Light, Vice President & Managing Director, PlayStation Niall Brolly, Commercial Partnerships Manager, Transport for London Chris Chance, Commercial Partnerships Manager, Transport for London Jon Hunter, Head of Design, Transport for London

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5

Multi-channel Strategy

Highly Commended

'Three Leoni': A Perfect Match

Company

Splendid, Troublemaker & Wavemaker

Client

Peroni Nastro Azzurro

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Entry credits

Anja Gottschalk, Marketing Manager, Peroni Nastro Azzurro Sophia Gardiner, Assistant Brand Manager, Peroni Nastro Azzurro Alex Clough, Creative Strategy Director, Splendid Olivia Bunting, Senior Account Director, Splendid George Peckham, Creative, Splendid Emily Currey, Junior Creative, Splendid Rob Doel, Head of Outdoor, Wavemaker James Byard, Head of Kinetic Active, Kinetic Maddie McIvor, Account Director, Kinetic Matt Hirschler, Planning Director, Wavemaker Robson Carter-Browne, Planner, Wavemaker Charlotte Jeffries, Client Lead, Wavemaker Isobel Mooney, Business Director, Wavemaker Anna Bowers, Account Director, Trouble Maker Bob Loyal, Head of Projects, Trouble Maker Elspeth Lynn, Executive Creative Director, Trouble Maker Paul Hogarth, Executive Creative Director, Trouble Maker

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Nominated

Feeding Imagination

Company

Zulu Alpha Kilo

Client

Campbell Canada

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Entry credits

Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Susie Lee ACD, Writer: George Ault ACD, Art Director: Jacob Gawrysiak Designer: Vince Rozas Account Team: Alyssa Guttman, Erin McManus Planning Team: Heather Segal, Sean Bell Client: Campbell Canada Clients: Mieka Burns, Paloma Bentes, Friyana Engineer, Mariah Weir PR agency: Proof Strategies Inc. Media agency: Spark Foundry Shopper Agency: The Mars Agency French partner: The French Shop Producer: Rebecca Adams, Michael Oshell Studio Director: Greg Heptinstall Studio Artist: Andrew Martin, Cecilia Bernasch Production Company: Zulubot Illustration: Polyester Studios Printing: Flash Reproductions Inc.

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Award

How we successfully used OOH to create the Summer of White Claw

Company

The Kite Factory

Client

White Claw

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Entry credits

- Anthony Abou-Zeid, Client Business Director, The Kite Factory - Rik Moore, Head of Insight, Strategy & Planning, The Kite Factory - Alastair Byrom, Account Director, The Kite Factory - Emily Smith, Senior Account Manager, The Kite Factory - Simi Gill, Senior Digital Manager, The Kite Factory - Naomi Linturn, Digital Planner Buyer, The Kite Factory - Camilla Hay, Digital Account Executive, The Kite Factory - Michael Dean, Head of Marketing, White Claw - James Dunlop, Brand Manager, White Claw - Brent Raynor, Senior Global Digital Manager, White Claw - Tashinga Garwe, Senior Trade Marketing Manager, White Claw
• BlowUp • Jack Media • Maximus • Mural Republic • Global • JCD • Clear Channel • Outdoor

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1

Rising Star of the Year - NEW

5

Best Interconnected OOH Formats

Nominated

Disney+ Launch

Company

Clear Channel Singapore

Client

The Walt Disney Company (Southeast Asia)

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Entry credits

Amanda Woo, Chief Development Officer Marcus Ma, Team Lead, Sales Lee Wee Keong, Manager, Sales Michele Low Richards, Senior Manager, Digital Operations Cheryl Loon, Senior Manager, Marketing Terrence Tan, Creative Services Manager, Marketing The Walt Disney Company (Southeast Asia) Rachel Fong, Director & Head, Studio, SG & MY Adelyn Tan, Senior Manager, Studio Marketing Samantha Lim, Assistant Manager, Studio Marketing Michelle Chen, Executive, Studio Marketing Chris Leow, Head of Creative, Integrated Marketing & Partnerships CNS Connections Pte Ltd Abel Teo, Creative Director Publicis Media Phoebe Tan, Associate Director

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Nominated

How we successfully used OOH to create the Summer of White Claw

Company

The Kite Factory

Client

White Claw

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Entry credits

- Anthony Abou-Zeid, Client Business Director, The Kite Factory - Rik Moore, Head of Insight, Strategy & Planning, The Kite Factory - Alastair Byrom, Account Director, The Kite Factory - Emily Smith, Senior Account Manager, The Kite Factory - Simi Gill, Senior Digital Manager, The Kite Factory - Naomi Linturn, Digital Planner Buyer, The Kite Factory - Camilla Hay, Digital Account Executive, The Kite Factory - Michael Dean, Head of Marketing, White Claw - James Dunlop, Brand Manager, White Claw - Brent Raynor, Senior Global Digital Manager, White Claw - Tashinga Garwe, Senior Trade Marketing Manager, White Claw
• BlowUp • Jack Media • Maximus • Mural Republic • Global • JCD • Clear Channel • Outdoor

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3

Copywriting

2

Use of Digital Technologies

Award

ITV’s “Drama Vs. Reality” Fight For Your Attention

Company

DOOH.com, Kinetic, Essence Global, Uncommon

Client

ITV

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Entry credits

Olivia Howard – Business Director – Kinetic Ali Roberts – Account Manager – Kinetic Steven Dennison – Creative Business Director – DOOH.com Christy Downes Producer – DOOH.com Thomas Stimson Producer – DOOH.com Andrew Newman – CEO – DOOH.com Mitchell Syrett – Business Director – Essence Global Ashlee Fullerton - Business Director – Essence Global Mack Leary – Account Director - Uncommon Brendan Dinen – Head of Brand Marketing - ITV Becky Throp – Brand Marketing Manager – ITV

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5

Classic Posters and Banners

Nominated

The PartnerChip Billboard

Company

ELVIS

Client

Doritos

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Entry credits

Neale Horrigan, ECD, ELVIS Rob Griffiths, Creative Director, ELVIS James Hudson, Creative Director, ELVIS Rhys Hughes, Creative, ELVIS Barret Helander, Creative, ELVIS Camilla Yates, Strategy Director, ELVIS Neil Carding, Senior Designer, ELVIS Beth Stanbridge, Designer, ELVIS David Whitehouse, Business Director, ELVIS Harriet Philpott, Senior Account Director, ELVIS Celia Bush, Senior Account Manager, ELVIS Louis Mason, Creative Producer, ELVIS Daniel Malheiro, Photographer, ELVIS Keith Moodie, Retoucher, ELVIS

The Kite Factory, Media Agency

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1

Best Use of Long Copy

Award

K-Y Masturbation Month

Company

Elephant

Client

K-Y

Entry image

Entry credits

Pablo Marques, Executive Creative Director, Elephant Nina Mourin, Associate Creative Director, Elephant David Knights, Creative Director, Elephant Craig Ward, Creative Director, Design, Elephant Becky Lau, Strategy Director, Elephant Anna Taylor, Client Partner, Elephant Keith Dougherty, Client Lead, Elephant Paige Sharkey, Project Manager, Elephant Greg Assemat, President, Elephant Eric Moore, CEO, Elephant Cynthia Chen, President North America, Health, RB Aliza Leferink, Marketing Director, Intimate Wellness USA, RB Nadine El Habbal, Brand Manager, Intimate Wellness USA, RB Sherrell Honore, Consumer Research Manager, RB Colossal Media

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6

Spectacular

Award

The Launch of PlayStation 5

Company

MediaCom in collaboration with TfL, Red Consultancy and Diva Agency

Entry image

Entry credits

Hannah Cooper, Associate Director, MediaCom Chloe Parker, Associate Director, MediaCom Luke Readings, Senior Digital Planner, MediaCom Ellie Reidy, Media Manager, MediaCom Stephen Harvey, Associate Director, MediaCom Laurence Filby, Media Manager, MediaCom Ben Powell, Senior Planner, MediaCom Polly Doyle, Planner, MediaCom Neal McCann, Product Manager, PlayStation Jon Edwards, Senior Product Manager, PlayStation Tom Whitaker, Group Marketing Manager, PlayStation Mark Bowles, Marketing Director, PlayStation Joanna Benson, Head of Communications, PlayStation Sarah Moffatt, Senior Communciations Manager, PlayStation Matthew Ruddle, Social Media Manager, PlayStation Nick Bartlett, Marketing Analytics & Media Manager, PlayStation Warwick Light, Vice President & Managing Director, PlayStation Niall Brolly, Commercial Partnerships Manager, Transport for London Chris Chance, Commercial Partnerships Manager, Transport for London Jon Hunter, Head of Design, Transport for London

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3

National Campaign

Highly Commended

KLARNA Australia AND WESTFIELD Australia - SHOP INSTORE

Company

The Mint Partners

Client

KLARNA Australia

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Entry credits

Miranda Bryce, General Manager, The Mint Partners Ambre Harford, Account Director, The Mint Partners Dominique Chavelley, Digital Account Director, The Mint Partners Brett Galvin, Managing Director, The Mint Partners Andrea Darling, Klarna Australia Rebecca Smith, Klarna Australia Angus Trigg, Klarna Australia Jenny Cheng, Digital Media Manager, The Mint Partners Isabella Karras, Digital Media Coordinator, The Mint Partners Bella Raschke, Senior Digital Executive, The Mint Partners Carris Kinsella, Account Manager, The Mint Partners Hermina Liscevic, Account Executive, The Mint Partners Nathan McIIroy, Publicity Director, The Mint Partners Thinkerbell, In-Centre Panel Creative

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3

Not For Profit/Charity

3

Small Budget

3

OOH Agency of the Year - NEW

8

Best Response to Change - New for 2021

Highly Commended

Keep Moving with Degree Digital Out-of-Home

Company

Degree (Unilever); Mindshare (GroupM/WPP); U-Studio (OLIVER Agency); Quotient

Client

Degree (Unilever)

Entry image

Entry credits

Kathryn Swallow – Brand VP, Rexona / Degree Lucy Attley – Brand Director, Degree Chiara Grillo – Brand Manager, Degree Trish Mello – Managing Partner Bernardo Andrada – Executive Creative Director, OLIVER Roxanne White – Creative Director, OLIVER Zach Hirsch – Associate Creative Director, OLIVER Robbie Izar – Associate Creative Director, OLIVER Kamil Fedko – Art Director, OLIVER Emma Wallace – Copywriter, OLIVER Jess Miller – Account Supervisor, OLIVER Rolando Leal – Account Director, OLIVER Amanda Ebert – Project Manager, OLIVER Luis Mendoza – Director of Strategic Planning, Mindshare Jayme Pounders – Director, Mindshare Alison Gruosso – Associate Director, Mindshare Selen Cakiryildiz – Manager, Mindshare Shelby Behrman – Sr. Associate, Mindshare Micaela Estevez – Associate, Mindshare Adrian Witter – Head of Digital, Kinetic Randi Pesso – Director, Account Services, Kinetic Jake Young – Senior Digital Executive, Kinetic Norm Chait – Head of OOH solutions, Quotient Susan Cho – Agency Development Group Director, Quotient Spring Petford – Sr. Customer Success Manager, Quotient Shannon Schlesser – Director of OOH Measurement, Quotient Margaret Lapolla – Partnership Operations Manager, Quotient

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Nominated

We Keep Going

Company

FRED & FARID Los Angeles

Client

JCDecaux

Entry image

Entry credits

AGENCY: Fred & Farid Chief Creative Officers FRED & FARID Los Angeles Los Angeles United States Chelsea Steiger Creative Director FRED & FARID Los Angeles Los Angeles United States Nicolas Berthier Creative Director FRED & FARID Los Angeles Los Angeles United States Laurent Leccia Creative Director FRED & FARID New York New York United States Hilary Smith Lead Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Jocelyn Lam Lead Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Laura Beck Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Bridget Callahan Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Hajung Song Creative (New York Posters) FRED & FARID New York New York United States Ranjana Naik Creative (New York Posters) FRED & FARID New York New York United States Nathan Smith Global Business Director FRED & FARID Los Angeles Los Angeles United States Mariam Salcido Account Supervisor FRED & FARID Los Angeles Los Angeles United States CLIENT: Jean-Luc Decaux President & Co-CEO JCDecaux North America Gabrielle Brussel Executive Vice President, Business Development & Properties JCDecaux North America Jamie A. Morrissey Senior Director, Business Development & Properties JCDecaux North America Maggie Eisenhardt Production Coordinator JCDecaux North America

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2

International/Global Campaign

Highly Commended

#oursecondchance

Company

World Out of Home Organization/New Commercial Arts (NCA)/Grand Visual

Client

World Out of Home Organization (WOO)

Entry image

Entry credits

New Creative Arts (NCA) 1. Agency Creative team: Ian Heartfield: Creative Founder (ian@ncalondon.com) / Nici Hofer: Artistic Director (nici@ncalondon.com) / Loriley Sessions: Creative (lorileys@ncalondon.com) / Charlotte Prince: Creative (charlottep@ncalondon.com) / NCA 2. Agency Producer: Amanda Davies (amandad@ncalondon.com) / NCA 3. Account Team: James Murphy: CEO / Alice Pelly: Account Director / NCA 4. Production Partner: Grand Visual 5. Design: King Henry London 6. Photographer Credits: Nick Meek / Viaysing Khamkeo / Heike Bors / Nici+Karin / Theo Cottle / Stephanie Rausser / Offset

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4

Special Builds and Site Adaptions

Award

Marmite Dynamite Chilli

Company

Kinetic, Adam&Eve DBB, Mindshare

Client

Unilever

Entry image

Entry credits

Client: Unilever Brand: Marmite Project/Campaign name: Dynamite First Air Date: 08.02.21 Client/s Team: Job Title: Andre Burger – Vice President, Foods & Refreshment, Unilever UKI Job Title: Fikerte Woldegiorgis – Marketing Director for Savoury, Unilever UKI Job Title: Kyrie Merryman, Marketing Manager Job Title: Sophie Allan, Brand Manager, Unilever UK Job Title: Rebecca Prior, Assistant Brand Manager, Unilever UK Agency: adam&eveDDB Group Executive Creative Director: Ben Tollett Chief Creative Officer: Richard Brim Copywriter: Alex Lucas Art director: Jon Farley Agency Integrated Producer: Jaki Jo Hannan Planner/s: Will Grundy, Sara Keegan Project Manager: Jacqueline Lynch Joint CEO: Tammy Einav &/ Mat Goff Managing Partner: Tom White Account Director/s: Oliver Lester Account Manager/s: Emily Bristowe Design: King Henry Head of Design: Paul Knowles Artworker: Dave Callow Supply: Gutenberg Global Senior Producer: Tony Hutton Media agency: Mindshare Client Director/s: Nika Dohoczky Account Director: Tess Domenet Account Manager: Ismaila Bojang Kinetic Active Sam O’Connell – Head of Projects

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7

Disruptive

Nominated

K-Y Masturbation Month

Company

Elephant

Client

K-Y

Entry image

Entry credits

Pablo Marques, Executive Creative Director, Elephant Nina Mourin, Associate Creative Director, Elephant David Knights, Creative Director, Elephant Craig Ward, Creative Director, Design, Elephant Becky Lau, Strategy Director, Elephant Anna Taylor, Client Partner, Elephant Keith Dougherty, Client Lead, Elephant Paige Sharkey, Project Manager, Elephant Greg Assemat, President, Elephant Eric Moore, CEO, Elephant Cynthia Chen, President North America, Health, RB Aliza Leferink, Marketing Director, Intimate Wellness USA, RB Nadine El Habbal, Brand Manager, Intimate Wellness USA, RB Sherrell Honore, Consumer Research Manager, RB Colossal Media

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Award

The Launch of PlayStation 5

Company

MediaCom UK

Client

PlayStation

Entry image

Entry credits

Hannah Cooper, Associate Director, MediaCom Chloe Parker, Associate Director, MediaCom Luke Readings, Senior Digital Planner, MediaCom Ellie Reidy, Media Manager, MediaCom Stephen Harvey, Associate Director, MediaCom Laurence Filby, Media Manager, MediaCom Ben Powell, Senior Planner, MediaCom Polly Doyle, Planner, MediaCom Neal McCann, Product Manager, PlayStation Jon Edwards, Senior Product Manager, PlayStation Tom Whitaker, Group Marketing Manager, PlayStation Mark Bowles, Marketing Director, PlayStation Joanna Benson, Head of Communications, PlayStation Sarah Moffatt, Senior Communciations Manager, PlayStation Matthew Ruddle, Social Media Manager, PlayStation Nick Bartlett, Marketing Analytics & Media Manager, PlayStation Warwick Light, Vice President & Managing Director, PlayStation Niall Brolly, Commercial Partnerships Manager, Transport for London Chris Chance, Commercial Partnerships Manager, Transport for London Jon Hunter, Head of Design, Transport for London

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Nominated

Verizon | The Reset 'Lag in Real Life' Stunt

Company

Madwell

Client

Verizon

Entry image

Entry credits

Agency: Madwell Co-founder / Chief Creative Officer: Chris Sojka Creative Director: Ryan Howard Copy Director: David Salisbury Associate Creative Director: Alex Kaufman Associate Creative Director: Dan Kalmus Sr. Designer: Anna Lindell Sr. Copywriter: Jake Wilhelmsen Chief Operating Officer: Sandy Sherman Sr. Creative Producer: John LoPresto VP, Client Services: Gaby Benitez Account Director: Colin McKenzie Account Supervisor: Kristen Paterno Strategy Director: Ben X Trinh Strategist: Mary Ergul Client: Verizon EVP, Chief Marketing Officer: Diego Scotti SVP, Chief Creative Officer: Andrew McKechnie VP, Creative Marketing: David Bowen Director, Creative Marketing: Colby Schneider Manager, Creative Marketing: Will Langenberg Manager, Broadcast Production: Brendan O'Malley Business Affairs Company: Hailstorm Founder, CEO: Michelle McKinney Partner, Business Affairs Director: Christina Rust Experiential Agency: Bankrobber Executive Producer: Donna Cancel Account Director: Samuel Friedman 3D Designer: Joyce Chaing Content Production Agency: Starfish Executive Producer: Jenita Spirtovic Director and Director: Thomas Lew

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6

Transport

Nominated

Feeding Imagination

Company

Zulu Alpha Kilo

Client

Campbell Canada

Entry image

Entry credits

Agency: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Susie Lee ACD, Writer: George Ault ACD, Art Director: Jacob Gawrysiak Designer: Vince Rozas Account Team: Alyssa Guttman, Erin McManus Planning Team: Heather Segal, Sean Bell Client: Campbell Canada Clients: Mieka Burns, Paloma Bentes, Friyana Engineer, Mariah Weir PR agency: Proof Strategies Inc. Media agency: Spark Foundry Shopper Agency: The Mars Agency French partner: The French Shop Producer: Rebecca Adams, Michael Oshell Studio Director: Greg Heptinstall Studio Artist: Andrew Martin, Cecilia Bernasch Production Company: Zulubot Illustration: Polyester Studios Printing: Flash Reproductions Inc.

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Nominated

Station Domination

Company

Iris Worldwide

Client

Philipp Stracke, Head of Brand, Flix

Entry image

Entry credits

Philipp Auer, Head of Art, Iris Werner Cloete, ACD, Iris Sylvain Müller, Senior Art Director, Iris Franziska Neuman, ACD, Iris Thilo Rust, Business Development, Iris Jason Andrews, Executive Creative Director, Iris Symone Jermin, Account Director, Iris Günther Marschall, Copywriter Christiane Perl, CSD, Iris Carolin Alt, Account Director, Iris Andy Marsh, Director Strategy, Iris Stephan Meisel, Senior Art Director, Iris Philipp Stracke, Head of Brand, Flix

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5

Best Use of Location

Award

Ads for Good

Company

CosmosDirekt

Entry image

Entry credits

Peter Regnery, Creative Director, Leagas Delaney Antje Drescher, Etat Directos, Leagas Delaney Susanne Kastner, Art Buyer, Leagas Delaney Jenny Sadowski, Production Manager, Freelance Johannes Appel, Art Director, Leagas Delaney Leonie Petersen, Art Director, Leagas Delaney Janis Trettin, Digital Art Director, Leagas Delaney Wibke Radder, Junior Account Manager, Leagas Delaney Dirk Bittermann, CEO, Leagas Delaney Hermann Waterkamp, CCO, Leagas Delaney Jeromy Lohmann, Head of Marketing and Business Management, CosmosDirekt Michael Pflesser, Brand and Advertising, CosmosDirekt Ronkala-Maria Noack, Media, CosmosDirekt Eva Herzog, Head of Social Media, CosmosDirekt Alisa Rau, Social Media Manager, CosmosDirekt Marco Neu, Content, CosmosDirekt Sarah Seifermann, Content, CosmosDirekt Niels Klamroth, Senior Producer, Markenfilm Crossing Lucie Hilchenbach, Assistant Producer, Markenfilm Crossing Moritz Dreifke, Editor, Markenfilm Crossing Akim Trüller, Director, Markenfilm Crossing

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7

OOH for good

Award

Ads for Good

Company

CosmosDirekt

Entry image

Entry credits

Peter Regnery, Creative Director, Leagas Delaney Antje Drescher, Etat Directos, Leagas Delaney Susanne Kastner, Art Buyer, Leagas Delaney Jenny Sadowski, Production Manager, Freelance Johannes Appel, Art Director, Leagas Delaney Leonie Petersen, Art Director, Leagas Delaney Janis Trettin, Digital Art Director, Leagas Delaney Wibke Radder, Junior Account Manager, Leagas Delaney Dirk Bittermann, CEO, Leagas Delaney Hermann Waterkamp, CCO, Leagas Delaney Jeromy Lohmann, Head of Marketing and Business Management, CosmosDirekt Michael Pflesser, Brand and Advertising, CosmosDirekt Ronkala-Maria Noack, Media, CosmosDirekt Eva Herzog, Head of Social Media, CosmosDirekt Alisa Rau, Social Media Manager, CosmosDirekt Marco Neu, Content, CosmosDirekt Sarah Seifermann, Content, CosmosDirekt Niels Klamroth, Senior Producer, Markenfilm Crossing Lucie Hilchenbach, Assistant Producer, Markenfilm Crossing Moritz Dreifke, Editor, Markenfilm Crossing Akim Trüller, Director, Markenfilm Crossing

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Nominated

Nutri Asia Ecostation

Company

Initiative Philippines

Client

Nutri Asia

Entry image

Entry credits

Initiative Philippines Tricia Camarillo-Quiambao, Managing Director Initiative PH Melody Laogan - Client Advice and Planning Lead, Initiative PH Edriane Bandavia - Partnerships Executive, Initiative PH Tere Adao - Partnerships Manager, Initiative PH Nutri Asia Inc James Lim [Senior Group Category Head for Corporate Marketing and Communications] Joana Lagurin [Senior Assistant Corporate Marketing Manager] Octopus & Whale (Creatives) [Joy M. Garcia - Head of Accounts] Gerund Inc. (Machines Program and Development) [Che Cruz, Co-founder] Big Bulb Creative Lab (Production) [Veronica San Antonio - Head of Production, Joey Tiempo - Chief Creative Officer]

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Nominated

We Keep Going

Company

FRED & FARID Los Angeles

Client

JCDecaux

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Entry credits

AGENCY: Fred & Farid Chief Creative Officers FRED & FARID Los Angeles Los Angeles United States Chelsea Steiger Creative Director FRED & FARID Los Angeles Los Angeles United States Nicolas Berthier Creative Director FRED & FARID Los Angeles Los Angeles United States Laurent Leccia Creative Director FRED & FARID New York New York United States Hilary Smith Lead Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Jocelyn Lam Lead Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Laura Beck Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Bridget Callahan Creative (Los Angeles, Chicago, Boston Posters) FRED & FARID Los Angeles Los Angeles United States Hajung Song Creative (New York Posters) FRED & FARID New York New York United States Ranjana Naik Creative (New York Posters) FRED & FARID New York New York United States Nathan Smith Global Business Director FRED & FARID Los Angeles Los Angeles United States Mariam Salcido Account Supervisor FRED & FARID Los Angeles Los Angeles United States CLIENT: Jean-Luc Decaux President & Co-CEO JCDecaux North America Gabrielle Brussel Executive Vice President, Business Development & Properties JCDecaux North America Jamie A. Morrissey Senior Director, Business Development & Properties JCDecaux North America Maggie Eisenhardt Production Coordinator JCDecaux North America

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6

Most Effective Use of Data

1

Use of Social - NEW

5

Innovation in OOH

Nominated

ITV’s “Drama Vs. Reality” Fight For Your Attention

Company

DOOH.com, Kinetic, Essence Global, Uncommon

Client

ITV

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Entry credits

Olivia Howard – Business Director – Kinetic Ali Roberts – Account Manager – Kinetic Steven Dennison – Creative Business Director – DOOH.com Christy Downes Producer – DOOH.com Thomas Stimson Producer – DOOH.com Andrew Newman – CEO – DOOH.com Mitchell Syrett – Business Director – Essence Global Ashlee Fullerton - Business Director – Essence Global Mack Leary – Account Director - Uncommon Brendan Dinen – Head of Brand Marketing - ITV Becky Throp – Brand Marketing Manager – ITV

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6

Local Campaign

3

Experiential/Ambient/Installation

Award

The Launch of PlayStation 5

Company

MediaCom in collaboration with TfL, Red Consultancy and Diva Agency

Client

PlayStation

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Entry credits

Hannah Cooper, Associate Director, MediaCom Chloe Parker, Associate Director, MediaCom Luke Readings, Senior Digital Planner, MediaCom Ellie Reidy, Media Manager, MediaCom Stephen Harvey, Associate Director, MediaCom Laurence Filby, Media Manager, MediaCom Ben Powell, Senior Planner, MediaCom Polly Doyle, Planner, MediaCom Neal McCann, Product Manager, PlayStation Jon Edwards, Senior Product Manager, PlayStation Tom Whitaker, Group Marketing Manager, PlayStation Mark Bowles, Marketing Director, PlayStation Joanna Benson, Head of Communications, PlayStation Sarah Moffatt, Senior Communciations Manager, PlayStation Matthew Ruddle, Social Media Manager, PlayStation Nick Bartlett, Marketing Analytics & Media Manager, PlayStation Warwick Light, Vice President & Managing Director, PlayStation Niall Brolly, Commercial Partnerships Manager, Transport for London Chris Chance, Commercial Partnerships Manager, Transport for London Jon Hunter, Head of Design, Transport for London

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