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TBWA\Chiat\Day: The Safe Embrace
Nomination

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Images

Fog

michelin_dproof_rain_0.jpg

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Category

Art Direction

Agency

TBWA\Chiat\Day

Client

Michelin

Description

We were briefed to launch the latest edition of Michelin’s Premier A/S—a tire that is safe whatever the season and weather. And in doing so, reinforce how Michelin ‘cares’ for every vehicle on the road.

Links

http://micheliniconic.com/

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