People Against Dirty, Marcus Efstratiou: LETS LIVE CLEAN Award
Category
Copywriting
Agency
People Against Dirty, Marcus Efstratiou
Client
Ecover
Description
Ecover has always defied norms in the cleaning category but we were in danger of forgetting what made us different. So, we set about reclaiming our original, no-holds-barred, tone of voice, to clearly define what matters to us and ask consumers to join us on our clean world revolution. Nothing fancy. Just some brilliant copywriting that could tell our story.