“As context has finally been recognised as a significant driver of advertising effectiveness OOH, the oldest medium in the world, has leapt to the forefront of the new. Digital OOH in particular has provided a versatile canvas and a landscape full of opportunity for creative ingenuity whilst simple, big, public displays still grab attention and interest. I look forward to this year’s submissions to see exactly how content and context have been used to create relevant distinctive and effective communications.”
Andy has worked in advertising for over 30years, having started at BMP as a trainee in 1982. Within four years he was appointed to the board as well as being made MD of a specialist creative and media subsidiary, Solutions in Media, which handled integrated projects for a range of clients. Andy was headhunted to head up both account and media planning at Delaney Fletcher in 1989 and then in 1991, having risen to Deputy Managing Director, he was offered the chance to set up a strategic planning department at Zenith Media where he was appointed MD in 1995.
In 1997, with over £300m of strategic planning business, Andy left to set up an independent communications agency, Unity, which was eventually acquired by Chris Ingram in 2003 as the core of a new consultancy. In 2007, when he completed his exit, Andy continued to advise a variety of blue chip clients at board level. In January 2013, having consulted for the nascent Talon, he joined as a Founding Partner and CSO, to spearhead the company’s creative and strategic operations.
Andy is a long standing member of the Advertising Association’s Media Business Course Committee and a former chairman of the course. He was Chairman of the Media Circle for 5 years, and a board director of the Prince’s Trust for 12 years. He has written and spoken on a number of industry topics over the years and in his spare time is a published photographer.