Once an attitude-filled challenger brand, Aussie Hair Care needed a makeover; a new, emotionally driven creative platform that would put them back into both the Nation’s hearts and shopping carts.
The beauty market can be full of promises and brands that imply they'll make your whole life perfect. So, in a modern world where brands live and die by their authenticity, we decided to bring back some brutal honesty. We re-focussed only on what we can control, fixing your hair problems, whilst injecting a dose of fun into the bits we couldn’t…your everyday mishaps.
In an unashamed celebration of British self-deprecation, ‘Great Hair Though’ explains that just because our lives are perpetually a disaster, it doesn’t mean our hair has to be. Honestly, we’re great at fixing your messy hair, but your messy lives are up to you.