Lucy Cutter started her career in OOH 20 years ago. Currently Activation Director at Kinetic, as well as the COO for Bloom – a network for women in the communications industry. Lucy has worked across all of the GroupM clients as well as Direct appoints, including Warner Bros, Tesco, Coca-Cola. MCBC and B-F. Lucy has a passion for OOH due to its creative possibilities, the data rich possibilities and advancements in digital allowing immediate and contextual relevant messages for our consumers. In addition to client management, Lucy is responsible for the department standards of excellence, training and development and wider initiatives to drive OOH and business development with our clients and agencies. Outside of work Lucy likes to spend time with family and friends, as well as exercise – including walking on the beach with her dog Scampi.