Head of Broadcast
Total Media

Mihir joined the media industry in September 2013 as an AV assistant at MEC. His current role is the Head of Broadcast at Total Media ‚ The Behavioural Planning Agency ‚ where he is responsible for overseeing the planning and buying of TV, radio, cinema, VOD and OOH across all Total Media clients. Mihir is also heavily involved in industry initiatives frequently commenting and contributing his opinions to industry and national publications on the Future of TV Space. In 2019 he was named in the 30 under 30 list in media and also won Rising Star of the Year (agency) at the Mediaweek awards. He is also a mentor/role model for MEFA (Media for All) an organisation aimed at improving diversity within the media industry.”

As the Head of Broadcast, I oversee all of our OOH planning and trading, working closely with Posterscope on OOH solutions that answer client’s behavioural needs. Some of the bigger campaigns we’ve run over the past few years include – TikTok, Giovanni Rana, Carabao, N26 and more

Judging panel

Curtis Weir

OOH group director
Publicis Media

Kevin Johnson

CEO
MediaCom Canada

Mihir Haria-Shah  

Head of Broadcast
Total Media

Michael Provenzano

CEO
Vistar Media

Caroline Moul

President
PHD Toronto

Nadja Lossgott

Executive Creative Director
AMVBBDO

Danielle Linet

SVP, Marketing and Branding
The Advertising Council, Inc.

heawon yoo

SVP, Marketing
Lightbox

Victoria Daltrey

Creative Director
Mother

Graeme Adams

Head of Media
BT

Shahkeh Petros

business director
Evolve OOH

Fiona Ravlic

National Sales Director
OPEN Media

Louise Stubbings

Creative Director
Clear Channel UK

Emily Scovell

Head of Planning
Mindshare UK

Lucy Cutter

Activation Director
Kinetic WorldWide UK

Lee Bofkin

Co-Founder & CEO
Global Street Art

Michael Inpong

Strategy and Marketing Director
Müller UK & Ireland

Osman Junaid

Global Category Strategy Director
Publicis Media

James Cross

Creative Director
BBC Creative

Naren Patel

Founder
Media For All [MEFA]

Martin Porter

SVP, Managing Director
Posterscope USA