As SVP, Head of OOH, Martin leads dentsu’s OOH practice. With over twenty years of experience in the OOH space, Martin is passionate about innovating the use of data to prove efficacy of OOH investment.
He joined the dentsu organization in 2011 to lead Posterscope USA’s digital team and drive adoption and innovation of digital OOH for our clients. In this role, Martin oversaw the launch of Liveposter, a proprietary dynamic creative platform in the US, and is a huge proponent of clients using data to inform their creative in real time.
Under his leadership, Martin’s team was awarded the OAAA (Outdoor Ad Association of America) Media Plan of the year in 2018 for Fox Sports, and 2019 for United Airlines with our use of real time data to create in the moment relevant ads.
Prior to joining dentsu, Martin spent fourteen years working in media in the UK on both the agency and media owner side, which included OOH planning as well as radio and cinema. Martin led marketing for CBS Outdoor in the UK and oversaw the launch of the largest digital network at the time on the London Underground, a ground-breaking feat of bringing new technology into an underground infrastructure that in parts was 150 years old!