As President, CEO and Board Director of DPAA, Mr. Frey has overseen, for seven years, the global trade and marketing association that leads the digital transformation of Out of Home (OOH) advertising. Over his career in senior executive positions, Mr. Frey has overseen P&L plus helped build regional, national and global media revenues and companies across all media forms.
Respected by marketers, agencies as well as media for innovation and leadership, he has taken DPAA from a 26 member US organization to a membership comprised of 162 companies across all continents. DPAA has grown to be a business accelerator for its membership and a powerful sales agent and marketer for the OOH media sector. Composed of media owners, ad agencies, programming content companies, programmatic, data, research and others, DPAA has built a global ecosystem accelerating worldwide ad revenues.
He has brought the industry to its highest level of recognition and revenue in large part through his creation of the “Video Everywhere” annual global Summit and array of activities and events throughout the year, successfully re-imagining the business in the current quarantine climate.
Before joining DPAA in May 2013, Mr. Frey was widely recognized as an advertising sponsorship leader and revenue generator. As architect, marketer and chief revenue officer for Cablevision's advanced advertising TV business, he oversaw the digital transformation of its sales and product businesses. As E.V.P., he built the mobile, web and advertiser VOD businesses and the industry’s leading advanced TV operation, all driving creation of new revenue streams.
Earlier, as Managing Director International Sales and Business Development, USA Networks, and M.D. Global Sales, Hallmark Channel, Mr. Frey created some of the first multimedia advertiser agreements in U.S. advertising, and built and oversaw the global sales, marketing and advertiser programming infrastructure for four television networks.
As Head of Media for the National Basketball Association (NBA), Mr. Frey drove TV, print, radio, digital businesses and marketing partnerships for the leagues, while reporting to NBA Commissioner David Stern. Working with broadcast partners and the world’s most senior marketers, Mr. Frey re-invented the sponsorship model during NBA lockout years, again driving new revenue streams.
Mr. Frey is on the Board of Directors for IRTS and Advisory Board for Sonenshine Partners Bank and Simulmedia Corporation, which combines the scale of TV with the targetability of digital.