Emily is Joint Head of Planning at Mindshare UK. Her career to-date has involved delivering media strategies and plans and leading a wide range of integrated marketing campaigns across a diverse client base, resulting in effective and award winning work.
Her passion and strength lies in media planning and strategy – specifically, helping brands to use media communications more effectively and creatively.
She is a recent graduate of the IPA Excellence Diploma (the MBA of brands), and has just delivered a thesis on the importance of creative and media collaboration.
She spends much of her time nurturing talent and ensuring her large team are equipped with the skills to be the very best planners they can be.