Anna Bager, a seasoned media industry veteran, is the President & CEO of the Out of Home Advertising Association of America (OAAA), the Washington, DC-based national trade association that represents the out of home (OOH) advertising industry. Bager, who assumed the role in September 2019, is spearheading the OOH industry’s transformation into one of the most exciting media platforms for brands today, with a focus on tech innovation, ease of buying and integration with other mediums.
Before joining OAAA, Bager was Executive Vice President at the Interactive Advertising Bureau (IAB), the leading global trade association for digital media. During her 8-year tenure, Anna was responsible for leading all digital, mobile, video, audio, and data industry initiatives, and helped architect the development of an industry-wide ecosystem for mobile advertising. At IAB, Bager also oversaw all market research, media measurement, and thought leadership which included the Digital Content NewFronts.
Anna has worked in the media and technology sector her entire career. Prior to joining IAB, she led business intelligence at Ericsson Multimedia and headed research at Ericsson’s enterprise consulting unit. Prior to Ericsson, Bager was EMEA Research and Consulting Manager for the global research firm IDC.
Anna serves on several boards including the Ad Council and the Makers Conference. Anna was named one of the 30 most powerful women in mobile advertising by Business Insider six years in a row; one of the top women in media by Folio magazine four times; and one of the top women in digital advertising by Cynopsis Media three times.
A native of Sweden, Ms. Bager is a graduate of Lund University in Lund, Sweden. She lives with her husband Erik and their two daughters in Glen Ridge, New Jersey. Bager speaks four languages. When not working, Anna enjoys skiing and sailing with her family.