Jana Ulaite is the Head of Marketing for TikTok in Western and Southern Europe, looking after brand and marketing teams across London, Paris, Milan and Madrid. Jana is an experienced marketing leader with high level of expertise in both B2C and B2B technology.
She joined TikTok in 2019 from Apple, where she led App Store Marketing, and has also worked with some of the largest global video game companies such as Square Enix and Electronic Arts. At TikTok she applies her expertise to igniting culture-defining moments through cutting-edge brand campaigns and partnerships, from EURO 2020 through to the platform’s own advertising strategies. Jana is passionate about promoting mentorship, diversity and inclusion within the industry.