You can trace out of home advertising back to the Egyptians, and it remains a relevant and effective medium today. These awards celebrate those driving forward innovation in the out of home space, showing that this medium can live on for a lot longer.
Supported by our headline partner, Alight Media, CEO Matthew Dearden had this to say about the partnership: “Last year we were really pleased to invest in this key industry moment, at a time when OOH faced significant challenges. This continued investment is evidence of our belief that 2021 will bring a brighter OOH, both for our business and for the wider industry.
Awards provide an important moment of recognition and reflection, as well as celebration for outstanding work and the great people behind it. We saw real collaboration and creativity in the entries last year and we’re looking forward to seeing how the industry builds on the lessons learnt last year to emerge brighter than ever before.”