OOH Agency of the Year Award

The Agency of The Year award is a FREE research-based category that recognizes the very best agencies in the business. To enter, register your agency with The Drum Recommends for free (our client rating platform) and get recommended by collecting a minimum of 3 positive ratings for your services. Find out more here.
To nominate an agency you work with, complete this short survey here.

The winner will be selected through a rigorous research process taken from client recommendations, industry peers and additional The Drum research sources.

Peer nomination deadline: Wednesday, October 26, 2022

Rising Star of the Year Award

The Rising Star of the Year Award highlights individual excellence in advertising and marketing and celebrates the pioneers of tomorrow.

This is a research-based award, open to all, and you can make your nominations here.

Tell us about the Rising Stars who have worked in the industry for three years or less (as of January 2022) and have made significant progress in your company or another.

Peer nomination deadline: Wednesday, October 26, 2022

Description

Celebrating brands who have made a long term commitment to OOH as a key channel in their media plan throughout the past year. We are looking for strategic use of the platform that meets wider marketing objectives.

Criteria

Judges will be looking for long term activity - either multiple bursts of one campaign or with multiple campaigns over a period of time, leading to successful brand building or activation of key moments.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

This award recognises campaigns where OOH has been used as the lead channel and partnered with at least one other medium. Entries must demonstrate how this cross channel approach elevated the campaign and helped in achieving its objectives and reaching a wider audience.

Criteria

Judges will be looking for details on why OOH was chosen as the lead channel and how this boosted performance. Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, and proof of effectiveness.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

This category will reward those who can show how programmatic was used as a solution and creatively in OOH. Judges will be looking for strong results.

Criteria

Judges will be looking for details on why OOH was chosen as the lead channel and how this boosted performance.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

This award recognises campaigns that have used AR to deliver great brand engagement. Entries must clearly explain what type of AR was used, how it was implemented, and how it produced demonstrably better results and performance for a brand. In particular, judges will be looking for an application of technology that is genuinely innovative.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes and proof of effectiveness.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

To reward innovative and impactful use of this evolving OOH format, with particular focus on stand-out artistry, clever use of location, Innovation (product, technique, technology, special builds, lighting affects etc), marketing integration and effective amplification.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking, innovation/creativity, tangible results and outcomes.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Chosen by the chair of the judging panel as their personal favourite and announced at the awards

The best of the best, a non entered category but all awarded entries will be considered for this top award. Chosen from all the award winning work and announced at the awards

Description

 This category awards the best use of copy, in either headlines and/or supporting copy, and the use of copy to form dynamic messages.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, and proof of effectiveness. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

Campaigns in this category must demonstrate creative use of illustration, original or manipulated photography and/or typography. This can be a single element within a wider ad campaign or the overarching campaign design and can be static or animated.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, and proof of effectiveness. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 Rewarding the creative and effective use of multiple screens as part of singular execution. Elements should be designed to interact with or directly complement each other to create a combined message, rather than simply being stand-alone creative executions.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 There is a huge array of technology vendors in the OOH market. We are looking to reward the best technology solution out there. 

Criteria

 Entries should demonstrate: • How your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results. Testimonials highly recommended.

Description

 Campaigns should showcase the best of Digital Out-of-Home, whether that’s innovative planning strategies that utilize the flexibility of the format or a strategy where only digital could deliver the objective. Campaigns can be of any size and feature one or more bursts.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 The judges are looking for a campaign that made effective use of at least one extra sensory component, i.e. beyond the norm, this could involve something visual, audible, scent or taste based, or something you touch. The execution should create evidence of added attention by the audience.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 The winner of this category will showcase an OOH innovation that pushes the boundaries of what’s possible. This could include overcoming a physical or technological challenge or pioneering something new to deliver the campaign objectives. The judges will consider both high-profile innovations and smart technologies that underpin the campaign, making it work harder/more efficient.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 This category recognizes an OOH campaign or one-off execution that attracted an audience to engage with an OOH screen either physically (in the form of an experience) or via an online response. To qualify as ‘interactive’ the campaign should demonstrate an action/response resulting from the person(s) participation either immediately or very soon after.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 The judges are looking for evidence of effective use of data to inform the planning, buying or creative output of an OOH campaign. Extra consideration will be given to campaigns that use data in new and innovative ways to create strong & measurable outcomes for the advertiser.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 We’re looking for an OOH campaign that got the public and/or businesses talking about the campaign. This could be evidenced through social media channels or featuring in the trade press. The judges will consider campaigns of all sizes, either nationally or locally.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 The winner of this category will demonstrate the effective use of digital technology. Examples could include digital production techniques or using technology to enhance the ability of the campaign to grab attention.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

This award celebrates campaigns where technology has been used to give consumers engaging, personalised and targeted experiences using contextual factors in OOH. Judges are looking for the integration of context into a campaign, i.e weather, proximity or location-based triggers, and how this boosted the campaign’s performance and led to desired results.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 In this category, the winning campaign will demonstrate effective use of more than one format, and how these worked together to deliver the campaign objective(s). For example, this could be digital & classic or two or more formats within each. Entries should clearly demonstrate a role for each format and how they complemented each other.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 The winning campaign will demonstrate effective use of classic (paper-based) large format posters or banners, either independently or as part of a multi-format campaign. Added attention will be paid to campaigns that demonstrate effective brand building and an unmissable presence.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 In this category, the winning campaign will feature an experiential/live marketing event or ‘ambient’ execution that involves audience participation or creates an experience for those viewing it. Extra consideration will be given to campaigns that can demonstrate unprompted engagement by the audience.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 Campaigns should feature a pre-existing OOH opportunity that has been adapted or expanded in a creative way. Examples could include 3D builds, vinyl wraps, digital integration, original print and/or lighting techniques, extra sensory stimulus etc.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 This category is open to campaigns or one-off executions that feature one or more spectacular elements. For example, this could be an adaption of an existing poster site, taking over a venue or dominating an OOH space.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 This category awards campaigns that demonstrates effective e or original use of one or more transport environments, e.g. Rail, Underground, Bus, Tram or Airport etc. Whether it's a creative tailored to commuters or an execution original to the environment, the winning entry should showcase Out-of-Home within the transport environment.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, and proof of effectiveness. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

This category is intended for campaigns that have used OOH in novel ways to disrupt a moment or occasion, creating stand-out in ways everyday media might not. The campaign can be a one-off or series of appearances at any budget level. Entries must be legal and pose no danger to the public or property - evidence of this should be provided if any uncertainty could arise.

Criteria

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 This category is for campaigns that delivered something special at a local level. This could be a small-scale campaign or a national campaign tailored to the local audience. The judges are looking for evidence of using OOH effectively to influence the local audience.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation / creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

Criteria

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 This category is for campaigns that operated without profit, i.e. with proceeds going to a charitable cause or a campaign by a charity. The winning entry will demonstrate the effective use of OOH to deliver the campaign objectives.

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, and proof of effectiveness. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

The winner of this category will demonstrate a campaign that placed social good at its heart. This could be environmental, social, or economic. The judges will award the campaign that best demonstrates leadership in this responsibility as part of a long-term strategy/commitment.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, and proof of effectiveness. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

 This category is seeking a campaign that demonstrates impressive outcomes with a total budget of up to £50,000. For example, this could be a local campaign that made a big impact in the area, or a one-off execution that created a wider scale response. To qualify for best use of a small budget the campaign will need to punch above its weight in terms of outcomes for the advertiser.

Criteria

 Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.

Description

This category rewards those companies/campaigns that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team responded to a changed brief and exceeded expectations. update to make focus on sustainability sustainable format by media owners rewarding all efforts that are being done to make a impact and promote sustainability

Criteria

Judges will review entries based on the following criteria: clear strategic thinking using research and insights, innovation/creativity, tangible results and outcomes, and proof of effectiveness. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above.

Entries must have been live to market at some point between August 2021 and September 2022. Entries do not have to be created within this timescale.