Barry Frey
president, ceo
DPAA
As President, CEO and Board Director of DPAA, Mr. Frey has overseen, for seven years, the global trade and marketing association that leads the digital transformation of Out of Home (OOH) advertising. Over his career in leadership media positions, Mr. Frey has overseen P&L plus helped build regional, national and global media revenues and companies across all media forms.
Respected by marketers, agencies as well as media for innovation and leadership, he has taken DPAA from a 27 member US organization to a global entity membership of 175 companies across all continents. DPAA has grown to be a business accelerator for its membership and a powerful sales agent and marketer for the OOH media sector. Composed of media owners, ad agencies, content companies, programmatic, data, research and others, DPAA has built a global ecosystem accelerating company and industry ad revenues. Early on in his DPAA role, Mr. Frey built a framework to successfully drive the embrace, acceptance and growth of the now very successful OOH programmatic trading.
He has brought the industry to its highest level of recognition in large part through his creation of “The Video Everywhere” annual global Summit and array of activities, products and services for members and the advertising ecosystem. Throughout the pandemic period, especially challenging for OOH, Frey’s messaging and 2021 Summit theme of Resilience, Reinvention and Revitilization
enabled DPAA to keep the community inspired and connected, not only to each other but to global brands and their leadership.
Before joining DPAA in May 2013, Mr. Frey was widely recognized as a media and advertising leader, building companies and organizations. As architect, marketer and chief revenue officer for Cablevision's advanced advertising TV business, he oversaw the digital transformation of its sales and digital product businesses. As E.V.P., he built the mobile, web, VOD and addressable ad businesses forming the leading advanced TV operation and creation of new revenue streams.
Earlier, as Managing Director, International Sales and Business Development, USA Networks, and M.D. Global Sales and Marketing, Hallmark Channel, Mr. Frey created some of the first multimedia advertiser agreements in U.S. advertising, and built and oversaw the global sales, marketing and advertiser programming infrastructure for four television networks.
As Head of Media for the National Basketball Association (NBA), Mr. Frey drove TV, print, radio, digital businesses and marketing partnerships for the leagues, while reporting to NBA Commissioner David Stern. Working with broadcast partners and the world’s most senior marketers, Mr. Frey as Sr. VP NBA, re-invented the sponsorship and digital models for the sports league and its partners.
Mr. Frey is on the Board of Directors for Lamar Partnering Corp., IRTS and Advisory Board for Sonenshine Partners Bank and Simulmedia Corporation